Case Studies
One case study, with the Search Console data behind it. I would rather show you one result I can prove than five I cannot.
freebooks.pk
An educational site publishing free Pakistani curriculum textbooks and study notes for FSc, ICS, FA and ICOM students. I own it, I publish on it, and I do its SEO, which means the screenshots below are from an account I control and can show you live.
Search Console, three months to 9 September 2026. Total clicks 9,350. Total impressions 192,000. Average click through rate 4.9 percent. Average position 9.
The same property, final 28 days of that quarter. Total clicks 5,640. Total impressions 122,000. Average click through rate 4.6 percent. Average position 8.7.
Read the two charts together
The quarter produced 9,350 clicks. The final 28 days of it produced 5,640. Roughly 60 percent of a three month result landed in its last month, which is what compounding looks like in search: coverage and internal authority accumulate, and then the same work starts returning more.
Note the click through rate, 4.9 percent at an average position of 9. That is a normal, unremarkable figure for that position, and it is deliberately unremarkable. A site showing a click through rate far above what its position should produce is telling you something other than good SEO happened.
What produced it
- Category pages rebuilt as real hub pages rather than default archive lists, so each class and stream has a page capable of ranking on its own.
- Internal linking across books, notes, boards and classes, so authority reaches the pages that need it instead of pooling on the homepage.
- Structured data, including FAQ markup, on the pages where search results show answer boxes.
- A steady publishing cadence rather than bursts, so coverage grows without the quality dropping.
Client work
I do not publish client Search Console data here. Where a client has agreed to it, the site is anonymised, because their competitors read case study pages too. If you want to see relevant client numbers before hiring me, ask and I will show you what I am permitted to show.
I also will not show you a chart without telling you what caused it. A rising line proves something moved, not that the person showing it is the reason.
Want the same read on your site?
Send me your site and I will tell you what is actually holding it back, in order of what it is costing you.